Submitted by mauroag on Tue, 04/05/2011 - 18:40
abstract:groove designed and directed this 30" commercial for the launch of a new debit card by UBI Banca.
The advertisement is based on hand-drawn text animation sinchronized with a skratched and mashed-up track by Franky B.
Credit List
title: Enjoy
client: UBI Banca
agency: DLV BBDO Milan
agency creative director: Stefania Siani, Federico Pepe
agency vice-creative director: Pier Giuseppe Gonni
agency copywriter supervisor: Giovanni Salvaggio
agency copywriter: Pasquale Frezza
agency producer: Ivan Merlo
design and direction: abstract:groove
director / art director: Luigi Pane
executive producer: Giada Risso
producer: Mauro Mastronicola
lettering: Luca Siano, Valentina Vicini
motion design: Luca Siano, Valentina Vicini
editing: Diego La Rosa
music / sound design : Franky B